ENGLISH TITLE: Wine tasting: An experiential and identity act between dramatisation and culturalisation

ABSTRACT: The cultural discourse surrounding wine tasting has both a pragmatic and a cognitive function, and it gives rise to several representations and argumentations. How is it possible to communicate various approaches to wine to new generations, university students and adults? How can they build their own reference tables and their own representations of “good wines”? These questions highlight the subjective nature of wine appreciation and representation, also recalling the strong link existing between the preservation and transfer of a specific imaginary surrounding food and the essential role played by cultural and theatrical processes.

KEYWORDS: wine; education; vocabulary; speech; tasting.