ENGLISH TITLE: Gastronomy: between transparency and opacity. A game of lights andshades

ABSTRACT: This article aims at highlighting the signs of transparency and opacity in gastronomic communication. The esthesic, aesthetic and ethical dimension will be considered through discursive and visual elements put at stake in the presentation of dishes so that their flavours as well as the sensations and emotions they produce will fully come out.We illustrate the interactions between the creative chef and the eater, each of them asserting the construction of their identity. Gastronomic semiotics will be considered as socio–semiotics, which takes into account aesthetic values of today’s society and also accounts for the complexity of senses.

KEYWORDS: gastronomy; socio–semiotics; transparency; opacity; identity.