Metaphor in times of economic change
From global crisis to cryptocurrency: A corpus-assisted study

Area 10 – Scienze dell'antichità, filologico-letterarie e storico-artistiche

The book presents findings of research into the metaphorical framing of the global financial crisis and the cutting–edge technology of cryptocurrency — two key issues in contemporary finance and economics. Using corpus methodologies, and combining insights from Conceptual Metaphor Theory and Systemic Functional Linguistics, the studies in this book probe the effects of the often synergistic patterns of conceptual and grammatical metaphors (nominalisations) on the representation of the two notions in different collections of texts. Crisis–related metaphors are investigated in a corpus of “traditional” financial reporting, including articles from “The Financial Times” and “Il Sole 24 Ore” 2008, while cryptocurrency–related metaphors emerge from analysis of a corpus of stories published on the social journalism platform Medium between 2017 and 2018, a moment marked by visible fluctuations in the crypto–market.

SINTESI