Luxury in a global and digital age
Empirical evidence from the Russian Federation and China

Area 13 – Scienze economiche e statistiche

The luxury industry has experienced a series of dynamic and pervasive changes in the past twenty years. Globalization, economic trends, digital transformation and evolved consumer behaviour have progressively shaped a new competitive landscape where traditional business models may vacillate compromising a profitable growth. The global appetite for luxury goods in an era characterized by the democratization of luxury seems to be challenged by new threats that go far beyond the obsessive search for a balance between rarity and growth. Recent international events are threatening the stability of international relations, thereby generating tensions among countries throughout the world. By proposing theoretical frameworks and analysing empirical data, the present study aims at providing interpretative criteria from which to draw interesting and useful insights for luxury companies from a management perspective.

SINTESI