The essay concentrates on NWO conspiracy theories, a framework that, to members of extreme right online communities, has become a very influential tool for mapping social reality. Extreme right NWO narratives represent a decadent world, in which the malicious structures of the élite secretly undermine the nation states, the white race, traditional gender roles, etc., in order to retard people’s “natural” values and ability for critical thinking and to subjugate them under the élite’s global totalitarian regime. The viability of NWO conspiracy theories is guaranteed by their high capacity for semiotic modeling. The framework of NWO allows interpreters to depict their ideological opponents (e.g., political establishments, minority groups, mainstream media) as malevolent or, at least, as ignorant forces manipulated by conspirators. At the same time, it is a tool by which extreme rightists can identify themselves as moral and sagacious. The essay aims to explicate how NWO conspiracy theories are constructed in online environments. Besides a theoretical explanation, it provides examples that illustrate central NWO frames, which currently proliferate in the online network of the Estonian extreme right. The essay also shows how the NWO framework enables individuals to connect seemingly incompatible or even controversial discourses and signifiers into a single syncretic interpretation. In order to explain these positions, the essay relies on Juri Lotman´s concept of code–text and on Mary-Laure Ryan’s framework of hypermedia narrative.