The paper makes a comparison between Paul Ricoeur’s theory of narrati- ve identity of the self and the new forms of self–representation, developed by the social networks. The aim is twofold: on one hand, is ricoeurian theory of the self still appropriate, based on the implications of social networks practices for personal identity? On the other hand, can ricoeurian theory of identity provide some critical tools for the identity models conveyed by the social media? My hypothesis is that Ricoeur’s model provides tools to understand some aspects of the social network’s ways of building personal identity.